Brands across borders: choosing between franchising and management contracts for entering international markets / Chekitan S. Dev, M. Krishna Erramilli and Sanjeev Agarwal

Autor: Dev, Ckekitan S. Coautor: ; Erramilli, M. Krishna
Agarwal, Sanjeev

Brands across borders : Determining factors in choosing franchising or management contracts for entering international markets / Chekitan S. Dev. [et al.]

Autor: Dev, Ckekitan S.; Erramilli, M. Krishna; Agarwal, Sanjeev Data Publicação: 2002 Col.autor: Cornell University

COTA(S): 18161.03

Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]

Autor: Dev, Ckekitan S.; Zhou, Kevin Zheng; Brown, Jim; Agarwal, Sanjeev Data Publicação: 2008 Col.autor: Cornell University

COTA(S): 18161.05