
1.		Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.] Autor: Dev, Ckekitan S.; Jiang, Weizhong; Rao, Vithala R. Data Publicação: 2002 Col.autor: Cornell University COTA(S): 18161.04

Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.]

Autor: Dev, Ckekitan S.; Jiang, Weizhong; Rao, Vithala R. Data Publicação: 2002 Col.autor: Cornell University

COTA(S): 18161.04