The marketing of tourism products: concepts, issues and cases / A. V. Seaton, M. M. Bennett
COTA(S): 7331
Marketing research in tourism / M. M. Bennett
Airline marketing / M. M. Bennett
Airline marketing: Northwest airlines / M. M. Bennett
Travel agency marketing: Thomas Cook, UK / M. M. Bennett
Tour operator marketing: direct holidays, UK / M. M. Bennett