Turismo de Portugal

1. 

Destination brand positions of a competitive set of near-home destinations / Steven Pike

Autor: Pike, Steven

Analíticos  
2. 

Destination marketing organizations and destination marketing: a narrative analysis of the literature / Steven Pike, Stephen J. Page

Autor: Pike, Steven Coautor: ; Page, Stephen J.

Analíticos  
3. 

Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE) / Constanza Bianchi, Steven Pike, Ian Lings

Autor: Bianchi, Constanza Coautor: ; Pike, Steven
Lings, Ian

Analíticos