Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.]
COTA(S): 18161.04
Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]
COTA(S): 18161.05
Safeguarding your Customers : The Guest's view of hotel security / Julie Feickert [et al.]
COTA(S): 18161.12