Online information search: vacation planning process / Bing Pan, Daniel R. Fesenmaier
Understanding accommodation search query formulation: the first step in putting heads in beds' / Bing Pan , Stephen W. Litvin, Thomas E. O' Donnell
Travel blogs and the implications for destination marketing / Bing Pan, Tanya MacLaurin, John C. Crotts
Travel queries on cities in the United States: implications for search engine marketing for tourist destinations / Zheng Xiang, Bing Pan
The long tail of destination image and online marketing / Bing Pan, Xiang (Robert) Li
The dynamics of search engine marketing for tourist destinations / Bing Pan, Zheng Xiang, Rob Law, Daniel R. Fesenmaier
A framework of search engine use for travel planning / Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob Law
Online travel surveys and response patterns / Bing Pan
The effect of online information search on image development : Insights from a mixed-methods study / Xiang (Robert) Li, Bing Pan, Lixuan (Grace) Zhang, Wayne W. Smith
How Contextual Cues Impact Response and Conversion Rates of Online Surveys / Select this articleBing Pan, Arch G. Woodside, Fang Meng