Managing the balance of power : UK tour operators and destinations / Mary Klemm, Lynn Parkinson

Autor: Klemm, Mary Coautor: ; Parkinson, Lynn

Travel and tourism companies: global brands / Simon Anholt

Autor: Anholt, Simon

Managing hotel brand equity : a customer-centric framework for assessing performance / Keshav Prasad, Chekitan S. Dev

Autor: Prasad, Keshav Coautor: ; Dev, Chekitan S.

Tourism brands : an exploratory study of the brands box model / Jackie Clarke

Autor: Clarke, Jackie

Limited service hotel brands / Robin Gauldie

Autor: Gauldie, Robin

Sustainable development of tourism : a compilation of good practices / World Tourism Organization

Data Publicação: 2000 Col.autor: OMT

COTA(S): 8083

Using brand awareness and brand image in tourism channels of distribution / Tracy Woodward

Autor: Woodward, Tracy

European hotel branding / Andrew Sangster

Autor: Sangster, Andrew

Marques et labels touristiques : compte-rendu de la journée du lº décembre 1999 / AFIT-Agence Française de l'Ingénierie Touristique

Data Publicação: 2000 Col.autor: França. AFIT - Agence Française de l Ingénierie Touristique

COTA(S): 8228.03

Contract catering: a positional paper / Wilson, Mervyn D. J., Anna E. Murray, Margaret A. McKenna-Black

Autor: Wilson, Mervyn D. J. Coautor: ; Murray, Anna E.
McKenna-Black, Margaret A.