Plano Estratégico Nacional de Turismo 2006 - 2015 / Secretaria de Estado do Turismo
Destination brands vs destination images: do we know what we mean? / Asli D. A. Tasci, Metin Kozak
The role of brand affiliation in hotel market value / John O'Neill, Qu Xiao
How affective commitment boosts guest loyalty (and promotes frequent-guest programs) / Anna S. Mattila
Tourists dependent small towns: understanding competitive advantage / Rodney C. Runyan
Turismo: uma marca nacional : Oportunidades de negócio / Grupo Banco Espírito Santo