"To feel a place of heaven": Examining the role of sensory reference cues and capacity for imagination in destination marketing / Tathagata Ghosh and Abhigyan Sarkar

GHOSH, Tathagata; Sarkar, Abhigyan

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 33, Suplemento 1 (2016), p. S25 - S37

Destinos turísticos; Marketing turístico; Aspectos psicológicos; Aspectos sociais; Aspectos técnicos; Estratégia; Incidências sobre o turismo