Global brand expansion: how to select a market entry strategy / Chekitan S. Dev, James R. Brown, Kevin Zheng Zhou
Destination brands vs destination images: do we know what we mean? / Asli D. A. Tasci, Metin Kozak
Geotourism: a new form of tourism utilising natural landscapes and based on imagination and emotion / Jean-Pierre Pralong
Image association and European Capital of Culture: empirical insights through the case study of Liverpool / Paurav Shukla, Janice Brown, Donna Harper
India - the Asia and Pacific intra-regional outbound series / World Tourism Organization
Evaluación de los Sitios web de los hoteles e implicaciones para la Gestión de Marketing Hotelero / Serje Schmidt
Australia - the Asia and the Pacific intra-regional outbound series / World Tourism Organization
Comparing market-segment-profitability analysis with department-profitability analysis as hotel marketing-decision tools / Islam Karadag, Woo Gon Kim
Tourism in the new Europe: the challenges and opportunities of EU enlargement / Derek Hall, Melanie Smith, Barbara Marciszewska
Fanatics, fans or just good fun? Travel behaviours and motivations of the fanatic / Jo Mackellar
Hong Kong - the Asia and Pacific intra-regional outbound series / World Tourism Organization
Budapest: a tourism strategy for the future / György Székely, Kornelia Kiss