"Café croquis" à La Rochelle. Analyser l'image de marque territoriale à travers une "animation" ludique / Véronique Seel, Camille Chamard
Testing and Validating Customer Relationship Management Implementation Constructs in Egyptian Tourism Organizations / Riyad Eid, Hatem El-Gohary
Promoting relationship marketing of tour leaders’ blog: the role of charisma / Sheng-Hshiung Tsaur [et al.]
Inter-channel effects in multichannel travel services: moderating role of social presence and need for human interaction / Marjan Aslanzadeh, Byron William Keating
Sticktion: assessing memory for the customer experience / Kathryn A. LaTour, Lewis P. Carbone
Events as a strategic marketing tool / Dorothé Gerritsen
Strategic Sports Event Management : Third Edition / Guy Masterman
Green marketing: hotel customers’ perspective / Eric Siu-wa Chan
Psychoneurobiochemistry of tourism marketing / Erdogan Koc, Hakan Boz
The professional restaurant manager / David K. Hayes, Allisha A. Milles, Jack D. Ninemeier
La gestion de la relation client: un outil pertinent pour les sites culturels / Jean-Michel Tobelem
O que considerar numa cidade que se quer desenvolver através dos eventos? / Óscar Cerezales