Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry / Jinsoo Hwang, Heesup Han
COTA(S): RE-1193
Organismos de gestión y promoción del turismo en las Américas / UNWTO
COTA(S): 15030; 15030-Dg
Sense of Place: The Importance for Destination Branding / Adriana Campelo [et al]
COTA(S): RE-111
Conferência Portugal Tourism Challenges debate os desafios do turismo / Rui Ochôa
COTA(S): RP-1824
Deploying Self-Service Technology in Luxury Hotel Brands: Perceptions of Business Travelers / Deniz Kucukusta, Vincent C. S. Heung, Sandy Hui
COTA(S): RE-1562
Destination marketing organizations and destination marketing: a narrative analysis of the literature / Steven Pike, Stephen J. Page
Customer-based Brand Equity for a Destination: the Effect of Destination Image on Preference for Products Associated with a Destination Brand / Yumi Lim, Pamela A. Weaver
COTA(S): RE-1610
Destination image: Do top-of-mind associations say it all? / Svetlana Stepchenkova, Xiang (Robert) Li
COTA(S): RE-1253
Podemos aprender com os eventos das marcas? / Rui Ochôa
COTA(S): RP-1789
Turismo em Cabo Verde / Humberto Santos de Brito
Comercialização não é papel de uma entidade pública / Raquel Relvas Neto
COTA(S): RP-381
A Study of the Key Strategic Drivers of the Use of the World Heritage Site Designation as a Destination Brand / Jason Ryan, Sari Silvanto