Papers on the over 50s in the 90s : factors for successful marketing of products and services / European Society for Opinion and Marketing Research
COTA(S): 5203
Seminar on the ideal product, the ideal customer, the ideal company? : new perspectives in customer satisfaction research, London (UK) 27th-29th January 1993 / org. European Society for Opinion and Marketing Research
COTA(S): 5207
Selecting tourist traffic by demarketing / M. A. Clements
Olympulse VI : a post-event assessment of resident reaction to the XV olympic winter games / J.R. Brent Ritchie, Marcia Lyons
Rejuvenating holiday resorts - a spanish case study / Simon Curtis
Une société de consommation recomposée / Robert Rochefort
Cinq tendances, quatre faits porteurs d'avenir : les principaux déterminants de la demande tourisitque des Français à l'horizon 2005 / Vincent Pacini
Learning about tourists from conversations: the over-55s in Majorca / Chris Ryan
Quels hôtels de chaîne pour demain? / Patrick Babayou, Thierry Racaud
How consumers pick a hotel : strategic segmentation and target marketing / Dennis J. Cahill
COTA(S): 6630