37.		Branding on the web: evolving domain name usage among Malaysian hotels / Noor Hazarina Hashim, Jamie Murphy Autor: Hashim, Noor Hazarina Coautor: ; Murphy, Jamie COTA(S): RE-1193
38.		Measurement of destination brand bias using a quasi-experimental design / Asli D. A. Tasci, William C. Gartner, S. Tamer Cavusgil Autor: Tasci, Asli D. A Coautor: ; Gartner, William C Cavusgil, S. Tamer COTA(S): RE-1193
39.		Handbook on E-marketing for tourism destinations / World Tourism Organization and European Travel Commission Col.autor: OMT ETC COTA(S): 12161-I; 12161-II; 12161-Dg
40.		Sustainability and local tourism branding in England's South Downs / Melanie Woodland, T. G. Acott Autor: Woodland, Melanie Coautor: ; Acott, T. G., co-autor COTA(S): RE-926
41.		Uniquely Singapore? A case study in destination branding / Joan C. Henderson Autor: Henderson, Joan Catherine COTA(S): RE-1370
42.		Destination brands vs destination images: do we know what we mean? / Asli D. A. Tasci, Metin Kozak Autor: Tasci, Asli D. A; Kozak, Metin COTA(S): RE-1370
43.		Tourists dependent small towns: understanding competitive advantage / Rodney C. Runyan Autor: Runyan, Rodney C. COTA(S): RE-1370
44.		How affective commitment boosts guest loyalty (and promotes frequent-guest programs) / Anna S. Mattila Autor: Mattila, Anna S. COTA(S): RE-1268
45.		The role of brand affiliation in hotel market value / John O'Neill, Qu Xiao Autor: O Neill, John W. Coautor: ; Qu, Xiao COTA(S): RE-1268
46.		Using childhood memory elicitation to gain insights into a brand at a crossroads: the in-n-out burger situation / Kathryn A. Braun-Latour, Michael S. Latour Autor: Braun-latour, Kathryn A. Coautor: ; LaTour, Michael S. COTA(S): RE-1268
47.		O vício da liberdade : arte e desenhos publicitários / Alexandre Melo Col.autor: Sintra Museu de Arte Moderna COTA(S): 13568
48.		Using brand personality to differentiate regional tourism destinations / Laurie Murphy, Gianna Moscardo, Pierre Benckendorf Autor: Murphy, Laurie Coautor: ; Moscardo, Gianna, co-autor Benckendorff, Pierre J., co-autor COTA(S): RE-111