Lugares e branding / David Litteljohn
COTA(S): RP-1789
Turismo no mundo: cidades marca
Label tourisme & handicap en France / Annette Masson
COTA(S): RE-158
Handbook on tourism destination branding / World Tourism Organization, European Travel Commission
COTA(S): 12459; 12459-Dg; 12459-A-Dg
Qualité & tourisme: du marketing au management / Dir. Claudine Desvignes
COTA(S): RE-411
Os sinais geo-turísticos na organização e promoção dos serviços e destinos turísticos: o caso Algarve / Virgílio Miguel Rodrigues Machado
COTA(S): 12373
Superbrands: marcas de excelência em Portugal 2009 / Superbrands Portugal
COTA(S): 12556
"Local people" a Critical Factor for Place Brand Building
COTA(S): RP-1786
Determinación del posicionamiento de las marcas hoteleras de 4 y 5 estrellas em Valencia / Clemente Ricolfe, José
COTA(S): RE-319
Reexamination of attendee-based brand equity / Jin-Soo Lee, Ki-Joon Back
COTA(S): RE-1193
A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu
The key capabilities required for managing tourism business networks / Arja Lemmetyinen, Frank M. Go