Appealing to tourists via branded entertainment: From theory to practice / Simon Hudson and Vincent Tung
Contradictions of capitalism in the South African Kalahari: indigenous Bushmen, their brand and baasskap in tourism / Stasja Patoelja Koot
A model of brand prestige formation in the casino industry / Jinsoo Hwang and Heesup Han
Destination brand personality: an application to Spanish tourism / Alejandro Gómez Aguilar, María Jesús Yagüe Guillén and Nieves Villaseñor Roman
O desafio da nação-valor / Francisco Jaime Quesado
Effective communication strategies for store remodeling / Stephanie Qing Liu and Anna S. Mattila
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry / Isabel Buil, Eva Martínez, Jorge Matute
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]
Turismo religioso / Pedro Machado
Place branding performances in tourist local food shops / Chiara Rabbiosi