13.		Chinese consumers' brand personality perceptions of tourism real estate firms / Zhihong Liu [et al.] Resp- Sec.: Zhihong, Liu Songshan, (Sam) Huang Hallak, Rob Mingzhu, Liang
14.		Market profiling and positioning of parks brands in Kenya (case of premium and under-utilized parks) / Shem Wambugu Maingi, Alice Ondigi, Joseph Kibuye Wadawi Autor: Maingi, Shem Wambugu Coautor: ; Ondigi, Alice N. Wadawi, Joseph Kibuye
15.		The incorporation of consumer experience into branding process: an investigation of name-brand hotels / Aikaterini Manthiou [et al.] Resp- Sec.: Manthiou, Aikaterini Juhee, Kang Sumarjan, Norzuwana Tang, (Rebecca) Liang
16.		The relationships among brand equity, culinary attration, and foreign tourist satisfaction / Chih-Hsing Sam Liu Autor: Chih-Hsing, Liu
17.		Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.] Resp- Sec.: Barreda, Albert A. Bilgihan, Anil Nusair, Khaldoon Okumus, Fevzi
18.		Strategic winery tourism and management : Building competitive winery tourism and winery management strategy / Lee, Kyuho Autor: Lee, Kyuho
19.		Brand personality and culture: the role of cultural diferences on the impact of brand personality perceptions on tourists' visit intentions / Kurt Matzler [et al.] Resp- Sec.: Matzler, Kurt Strobl, Andreas Stokburger-Sauer, Nicola E. Bobovnicky, Artur Bauer, Florian
20.		Same but different: Chinese-American and mainland Chinese consumers' perceptions of and behavior in a service failure situation / Karin Weber, Cathy Hsu and Beverly Sparks Autor: Weber, Karin Coautor: ; Hsu, Cathy H.C. Sparks, Beverley
21.		The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.] Resp- Sec.: So, Kevin Kam Fung King, Ceridwyn Sparks, Beverley Ying, Wang