Market profiling and positioning of parks brands in Kenya (case of premium and under-utilized parks) / Shem Wambugu Maingi, Alice Ondigi, Joseph Kibuye Wadawi
The relationships among brand equity, culinary attration, and foreign tourist satisfaction / Chih-Hsing Sam Liu
Online branding: Development of hotel branding through interactivity theory / Albert A. Barreda [et al.]
Same but different: Chinese-American and mainland Chinese consumers' perceptions of and behavior in a service failure situation / Karin Weber, Cathy Hsu and Beverly Sparks
The role of customer engagement in building consumer loyalty to tourism brands / Kevin Kam Fung So [et al.]