Impact of brand diversification on firm performance: a study of restaurant firms / Kyuwan Choi [et al.]
COTA(S): RE-1822
A perspectiva do Mediterrâneo e Balcãs / Manolis Psarros
COTA(S): RP-1789
Visual rhetoric and ethics in marketing of destinations / Adriana Campelo, Robert Aitken, Juergen Gnoth
COTA(S): RE-111
A conceptual examination of the induced tourism phenomenon in Ireland / Noëlle O'Connor
COTA(S): RP-1818
The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy / Nicola E. Stokburger-Sauer
COTA(S): RE-1193
An integrative model of place image: exploring relationships between destination, product, and country images / Statia Elliot, Nicolas Papadopoulos, Samuel Seongseop Kim
Image and positioning of the European tourism market from the perspective of Spanish tourists / Sérgio Dominique Ferreira Lopes, José Agostinho Silva
Serviço, experiência e economias transformadas / Jorge de Jesus
World heritage site- Is it an effective brand name? A case study of a religious heritage site / Yaniv Poria, Arie Reichel, Raviv Cohen