Título/Resp.:	Brands across borders: choosing between franchising and management contracts for entering international markets / Chekitan S. Dev, M. Krishna Erramilli and Sanjeev Agarwal
Autor(es):	Dev, Ckekitan S.; Erramilli, M. Krishna; Agarwal, Sanjeev
Publicação:	[S.l.: s.n.]
IN:	Cornell Hotel and Restaurant Administration Quarterly. - Ithaca. - Vol. 43 Nº 6 (December 2002), p. 91-104; RE-1268
Assunto(s):	Marcas; Franchising; Gestão; Contratos; Hotelaria