Título/Resp.:	Understanding the marketing research process: a guide to using an outside research supplier / Stowe Shoemaker
Autor(es):	Shoemaker, Stowe
Publicação:	[S.l.: s.n.]
IN:	International Journal of Hospitality Management. - Oxford. - V.13, nº1 (March 1994), p.39-56; RE-1768
Assunto(s):	Hotelaria; Competitividade; Marketing