If you have their minds, will their bodies follow? Factors effecting customer loyalty in a ski resort setting / John S. Clark, Jill K. Maher

Clark, John S.; Maher, Jill K., co-autor

Journal of Vacation Marketing. - London, 1994- , ISSN 1356-7667. - Vol. 13, nº 1 (January 2007), p. 59-71

Consumidores; Fidelização; Marketing turístico; Comportamento; Complexos turísticos; Esqui; Estudos de caso