Using childhood memory elicitation to gain insights into a brand at a crossroads: the in-n-out burger situation / Kathryn A. Braun-Latour, Michael S. Latour

Braun-latour, Kathryn A.; LaTour, Michael S.

Cornell Hospitality Quarterly. - California, ISSN 1938-9655. - Vol. 48, nº 3 (August 2007), p. 246-273

Restaurantes; Consumidores; Marcas; Imagem de marca; Marketing; Métodos de investigação