Título/Resp.:	Marketing to older travelers : You can increase your lodging operation's shoulder-season occupancy by attracting senior citizens' motorcoach tours. Vermont's Middlebury Inn used this strategy to increase its occupancy in the face of an otherwise flat tourist market / Stowe Shoemaker
Autor(es):	Shoemaker, Stowe
IN:	The Cornell Hotel and Restaurant Administration Quarterly. - Ithaca, 1984- . - Vol 25, nº2 (August 1984), p. 84-92
Assunto(s):	Viajantes; Terceira idade; Marketing turístico

COTA	SIGLA	CÓDIGO BARRAS	ESTADO
RE-1268	CD	300100018683	Livre