Market orientation, strategy and revenue growth in the Turkish hotel industry / Mehmet Ali Köseoglu, John A. Parnell, James D. Doyle

Köseoglu, Mehmet Ali; Parnell, John A.; Doyle, James D.

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 32, nºs. 7-8 (October-December 2015), p. 1099 - 1116

Hotéis; Estratégia; Capacidade de alojamento; Aspectos financeiros; Receitas turísticas; Competitividade; Turquia