Tourist memory distortion / Kathryn A. Braun-Latour, Melissa J. Grinley, Elizabeth F. Loftus
Is that a finger in my chili? Using affective advertising for postcrisis brand repair / Kathryn A. Braun-Latour, Michael S. Latour, Elizabeth F. Loftus
Using childhood memory elicitation to gain insights into a brand at a crossroads: the in-n-out burger situation / Kathryn A. Braun-Latour, Michael S. Latour