
11.		The China outbound market: an evaluation of key constraints and opportunities / Li Zhou, Brian King and Lindsay Turner Autor: Zhou, Li Coautor: ; King, Brian Turner, Lindsay
12.		Identifying the vacation travel innovator / Ronald E. Goldsmith and Stephen W. Litvin Autor: Goldsmith, Ronald E. Coautor: ; Litvin, Stephen W.
13.		Expectations for hotel service quality: do they differ from culture to culture? / Connie Mok and Robert W. Armstrong Autor: Mok, Connie Coautor: ; Armstrong, Robert W.
14.		Leisure traveler choice models of theme hotels using psychographics / Andreas H. Zins Autor: Zins, Andreas H.
15.		Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens Autor: Kotler, Philip Data Publicação: 1999 Coautor: Bowen, John Makens, James C.
16.		Tourism marketing / Les Lumsdon Autor: Lumsdon, Les M. Data Publicação: 1997
17.		Involvement: travel motivation and destination selection / Bharath M. Josiam, George Smeaton, Christine Clements Autor: Josiam, Bharath M. Coautor: ; Smeaton, George Clements, Christine J.
18.		Cartes de fidélité
19.		La qualité c'est aussi celle des hommes / François Clair Autor: Clair, François
20.		Service quality, customer satisfaction, and customer value: a holistic perspective / Haemoon Oh Autor: Oh, Haemoon