Meio século de crescimento sustentado / João Machado
Ativism para marcas extraordinárias / Arlindo Frazão
Portugal branding: o novo referencial científico para gerir e aumentar a competitividade dos destinos nacionais / Inês de Matos
Hospitality 2015 : Game changers or spectators
Turismo religioso / Pedro Machado
O desafio da nação-valor / Francisco Jaime Quesado
A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]
Brands across borders : Determining factors in choosing franchising or management contracts for entering international markets / Chekitan S. Dev. [et al.]
Brand Extension and customer loyalt : Evidence from the lodging industry / Weizhong Jiang [et al.] / Chekitan S. Dev. [et al.]
Customer orientation or competitior orentation : Wich marketing stategy has a highter payoff for hotel brands? / Chekitan S. Dev. [et al.]