Uniquely Singapore? A case study in destination branding / Joan C. Henderson

Autor: Henderson, Joan Catherine

Destination brands vs destination images: do we know what we mean? / Asli D. A. Tasci, Metin Kozak

Autor: Tasci, Asli D. A; Kozak, Metin

Tourists dependent small towns: understanding competitive advantage / Rodney C. Runyan

Autor: Runyan, Rodney C.

How affective commitment boosts guest loyalty (and promotes frequent-guest programs) / Anna S. Mattila

Autor: Mattila, Anna S.

The role of brand affiliation in hotel market value / John O'Neill, Qu Xiao

Autor: O Neill, John W. Coautor: ; Qu, Xiao

Using childhood memory elicitation to gain insights into a brand at a crossroads: the in-n-out burger situation / Kathryn A. Braun-Latour, Michael S. Latour

Autor: Braun-latour, Kathryn A. Coautor: ; LaTour, Michael S.

O vício da liberdade : arte e desenhos publicitários / Alexandre Melo

Col.autor: Sintra Museu de Arte Moderna

Using brand personality to differentiate regional tourism destinations / Laurie Murphy, Gianna Moscardo, Pierre Benckendorf

Autor: Murphy, Laurie Coautor: ; Moscardo, Gianna, co-autor
Benckendorff, Pierre J., co-autor

Lugares e branding / David Litteljohn

Autor: Litteljohn, David

Turismo no mundo: cidades marca