Uniquely Singapore? A case study in destination branding / Joan C. Henderson
Destination brands vs destination images: do we know what we mean? / Asli D. A. Tasci, Metin Kozak
Tourists dependent small towns: understanding competitive advantage / Rodney C. Runyan
How affective commitment boosts guest loyalty (and promotes frequent-guest programs) / Anna S. Mattila
The role of brand affiliation in hotel market value / John O'Neill, Qu Xiao
Using childhood memory elicitation to gain insights into a brand at a crossroads: the in-n-out burger situation / Kathryn A. Braun-Latour, Michael S. Latour
O vício da liberdade : arte e desenhos publicitários / Alexandre Melo
Using brand personality to differentiate regional tourism destinations / Laurie Murphy, Gianna Moscardo, Pierre Benckendorf
Lugares e branding / David Litteljohn
Turismo no mundo: cidades marca