Label tourisme & handicap en France / Annette Masson

Autor: Masson, Annette

Handbook on tourism destination branding / World Tourism Organization, European Travel Commission

Data Publicação: 2009 Col.autor: OMT
ETC

Qualité & tourisme: du marketing au management / Dir. Claudine Desvignes

Os sinais geo-turísticos na organização e promoção dos serviços e destinos turísticos: o caso Algarve / Virgílio Miguel Rodrigues Machado

Autor: Machado, Virgílio Miguel Rodrigues Data Publicação: 2004

Superbrands: marcas de excelência em Portugal 2009 / Superbrands Portugal

Data Publicação: 2009 Col.autor: Superbrands Portugal

"Local people" a Critical Factor for Place Brand Building

Autor: FREIRE, João Ricardo

Determinación del posicionamiento de las marcas hoteleras de 4 y 5 estrellas em Valencia / Clemente Ricolfe, José

Autor: Clemente Ricolfe, José; Antón González, María; Gutiérrez Perales, Cristina; Jiménez Talaya, Laura

Reexamination of attendee-based brand equity / Jin-Soo Lee, Ki-Joon Back

Autor: Jin-Soo, Lee Coautor: ; Ki-Joon, Back

A model of customer-based brand equity and its application to multiple destinations / Soyoung Boo, James Busser, Seyhmus Baloglu

Autor: Soyoung, An Coautor: ; Busser, James A.
Baloglu, Seyhmus

The key capabilities required for managing tourism business networks / Arja Lemmetyinen, Frank M. Go

Autor: Lemmetyinen, Arja Coautor: ; Go, Frank M.