61.		Destination brand positions of a competitive set of near-home destinations / Steven Pike Autor: Pike, Steven
62.		Determinants of portuguese wine & enotourism consumer behaviour / Elisabete Magalhães Serra; José M. Carvalho Vieira; Tony Spawton Autor: Serra, Elisabete Magalhães Coautor: ; Vieira, José M. Carvalho Spawton, Tony
63.		Components of art exhibition brand equity for internal and external visitors / Carmen Camarero, María José Garrido, Eva Vicente Autor: Camarero, Carmen Coautor: ; Garrido, María José Vicente, Eva
64.		Involvement theory in constructing bloggers' intention to purchase travel products / Ching-Yuan Huang, Chia-Jung Chou, Pei-Ching Lin Autor: Ching-Yuan, Huang Coautor: ; Chia-Jung, Chou Pei-Ching, Lin
65.		Brand personality of tourist destinations: An application of self-congruity theory / Ahmet Usakli, Seyhmus Baloglu Autor: Usakli, Ahmet Coautor: ; Baloglu, Seyhmus
66.		How to brand nations, cities and destinations- A planning book for place branding / Teemu Moilanen; Seppo Rainisto Autor: Moilanen, Teemu Coautor: ; Rainisto, Seppo
67.		A model of destination branding: Integrating the concepts of the branding and destination image / Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung Im Autor: Qu, Hailin Coautor: ; Kim, Lisa Hyunjung Im, Holly Hyunjung
68.		The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy / Nicola E. Stokburger-Sauer Autor: Stokburger-Sauer, Nicola E.
69.		A marca / Wally Olins; Trad. Miguel Ribeiro de Almeida Autor: Olins, Wally Data Publicação: 2005
70.		Brand equity, brand loyalty and consumer satisfaction / Janghyeon Nam, Yuksel Ekinci, Georgina Whyatt Autor: Nam, Janghyeon Coautor: ; Ekinci, Yuksel Whyatt, Georgina