Destination brand positions of a competitive set of near-home destinations / Steven Pike
Determinants of portuguese wine & enotourism consumer behaviour / Elisabete Magalhães Serra; José M. Carvalho Vieira; Tony Spawton
Components of art exhibition brand equity for internal and external visitors / Carmen Camarero, María José Garrido, Eva Vicente
Involvement theory in constructing bloggers' intention to purchase travel products / Ching-Yuan Huang, Chia-Jung Chou, Pei-Ching Lin
Brand personality of tourist destinations: An application of self-congruity theory / Ahmet Usakli, Seyhmus Baloglu
How to brand nations, cities and destinations- A planning book for place branding / Teemu Moilanen; Seppo Rainisto
A model of destination branding: Integrating the concepts of the branding and destination image / Hailin Qu, Lisa Hyunjung Kim, Holly Hyunjung Im
The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy / Nicola E. Stokburger-Sauer
A marca / Wally Olins; Trad. Miguel Ribeiro de Almeida
Brand equity, brand loyalty and consumer satisfaction / Janghyeon Nam, Yuksel Ekinci, Georgina Whyatt