Going bush? Factors which influence international tourists' decisions to travel to remote Australian destinations / Janine Ashwell
Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests / Zhuowei (Joy) Huang, Liping A. Cai
Um olhar sobre o turismo em Portugal em 2015 / Fernanda Ramos
A marca no turismo : Aglutinador de clientela / Manuel Durães Rocha
Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value / Chyong-Ru Liu, Han-Kuei Liu, Wei-Rong Lin
Assessing managerial methods for evaluating place brand equity: A qualitative investigation / Staci M. Zavattaro, Joshua J. Daspit, Frank G. Adams
Impact of culture on perceptions of landscape names / Chaozhi Zhang [et al.]
An examination of Taiwan destination brand sssociations: from the perspective of mainland chinese Tourists / Zhuowei (Joy) Huang, Mimi Li & Qian Li
Detecting free riders in collective brands through a hierarchical choice process / Juan L. Nicolau, Francisco J. Mas
Portugália, uma marca com história / Marta Barradas
Negative effects of perceived crowding on travelers’ identification with cruise brand / Sunghyup Sean Hyun, Min Gyung Kim
Factors influencing Chinese students’ behavior in promoting Australia as a destination for Chinese outbound travel / Ning (Chris) Chen, Larry Dwyer, Tracey Firth