1.		Segmenting the US travel market according to benefits realized / Stowe Shoemaker Autor: Shoemaker, Stowe
2.		Understanding the marketing research process: a guide to using an outside research supplier / Stowe Shoemaker Autor: Shoemaker, Stowe
3.		Segmenting the mature market: 10 years later / Stowe Shoemaker Autor: Shoemaker, Stowe
4.		Hotel management loyalty: a strategic commitment / John T. Bowen, Stowe Shoemaker Autor: Bowen, John T. Coautor: ; Shoemaker, Stowe
5.		Comentary on loyalty: a strategic commitment / Stowe Shoemaker, John Bowen Autor: Shoemaker, Stowe Coautor: ; Bowen, John
6.		Marketing to older travelers : You can increase your lodging operation's shoulder-season occupancy by attracting senior citizens' motorcoach tours. Vermont's Middlebury Inn used this strategy to increase its occupancy in the face of an otherwise flat tourist market / Stowe Shoemaker Autor: Shoemaker, Stowe
7.		Handbook of hospitality operations and IT / Peter Jones [et al] Data Publicação: 2008 Resp- Sec.: Jones, Peter Ball, Stephen Namasivayam, Karthik Lin, Ingrid Y. Canziani, Bonnie Farber Lambert , Carolyn U. Lee, Kate Wonjae Sparks, Beverly Weber, Karin O'Connor, Peter Whitelaw, Paul A. Promsivapallop, Pornpissanu Lockwood, Andrew Shoemaker, Stowe Gorin, Thomas Mill, Robert Christie Afify, Mohamed Fawzy Ottenbacher, Michael Reynolds, Dennis DiPietro, Robin B. Mogendorff, Dolf A. Kirk, David
8.		Age and cohort effects: The American senior tourism market / Sandy C. Chen, Stowe Shoemaker Autor: Chen, Sandy C. Coautor: ; Shoemaker, Stowe
9.		A positioning analysis of hotel brands / Chekitan S. Dev. [et al.]A positioning analysis of hotel brands / Chekitan S. Dev. [et al.] Autor: Dev, Ckekitan S.; Morgan, Michael; Shoemaker, Stowe Data Publicação: 2000 Col.autor: Cornell University