Segmentation of early casino markets: an exploratory study / Sung-Kwon Hong, Hochan Jang
Factors influencing purchasing time of a new casino product and its managerial implications: an exploratory study / Sung-Know Hong, Hochan Jang
The roles of categorization, affective image and constraints on destination choice: an application of the NMNL model / Sung-Kwon Hong [et al.]