Strategic marketing : a lodging "end run" / Mark W. Cunningham, Chekitan S. Dev
Marketing challenges for the next decade / Chekitan S. Dev, Michael D. Olsen
Managing hotel brand equity : a customer-centric framework for assessing performance / Keshav Prasad, Chekitan S. Dev
Brand extension and customer loyalty: evidence from the lodging industry / Weizhong Jiang, Chekitan S. Dev, Vithala R. Rao
To look or book: an examination of consumers' apprehensiveness toward internet use / Alex M. Susskind, MarK A. Bonn, Chekitan S. Dev
Brand Europe: european integration and tourism development / Peter Akerhielm, Chekitan S. Dev, Malcolm A. Noden
Europe 1992: neglecting the tourism opportunity / Peter Akerhielm, Chekitan S. Dev, Malcolm A. Noden
Safeguarding your customers: the guest's view of hotel security / Julie Feickert [et al.]
Carnival Cruise Lines: charting a new brand course / Chekitan S. Dev
Global brand expansion: how to select a market entry strategy / Chekitan S. Dev, James R. Brown, Kevin Zheng Zhou