Framing New Zealand: Understanding tourism TV commercials / Steven Pan, Henry Tsai, Jinsoo Lee
Travel photos: Motivations, image dimensions, and affective qualities of places / Steve Pan, Jinsoo Lee, Henry Tsai
Unraveling public support for casino gaming: the case of a casino referedum in Penghu / Jeanette Mei-Ian, Henry Tsai and Jin-Soo Lee
A casino-induced satisfaction of needs: scale development and its relationship with casino customer loyalty / Henry Tsai, Cathy H. C. Hsu and Louisa Yee-Sum Lee