Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests / Zhuowei (Joy) Huang, Liping A. Cai
An examination of Taiwan destination brand sssociations: from the perspective of mainland chinese Tourists / Zhuowei (Joy) Huang, Mimi Li & Qian Li
Tourists' perceptions of responsability: an application of norm-activation theory / Jun Gao, Zhuowei (Joy) Huang and Chaozhi Zhang