Always on my mind: recall of daily travel occurrences / Margaret J. Daniels, Marsha D. Loda, William C. Norman
How potential tourists react to mass media marketing: advertising versus publicity / Marsha D. Loda, William Norman, Kenneth Backman
Advertising and publicity: suggested new applications for tourism marketers / Marsha D. Loda, William Norman, Kenneth F. Backman
Walking in menphis: testing on DMO's marketing strategy to Millennials / Marsha D. Loda, Barbara C. Coleman, Kenneth F. Backman