Understanding and Meeting the Challenges of Consumer/Tourist Experience Research / J.R. Brent Ritchie and Simon Hudson
COTA(S): RE-1610
Myth, Adventure and Fantasy at the Frontier: Metaphors and Imagery behind an Extraordinary Travel Experience / Jennifer H. Laing e Geoffrey I. Crouch
Are tourists or markets destination loyal? / Bob McKercher, Basak Denizci Guillet
COTA(S): RE-111
Tourism destination brand equity dimensions: renewal versus repeat market / William C. Gartner, Maja Konecnik Ruzzier
Tip-collection strategies, service guarantees, and consumer evaluations of group package tours / Sheng-Hshiung Tsaur, Chih-Hung Wang
Individual tourists from the Chinese Mainland to Hong Kong: implications for tourism marketing in fashion / Shuk-Ching Liu [et al.]
COTA(S): RE-1822
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services / Liyin Jin, Yanqun He, Haiyan Song
COTA(S): RE-1193
Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis / Samantha Murdy, Steven Pike
Web users’ behavioural patterns of tourism information search: From online to offline / Chaang-Iuan Ho, Meng-Hui Lin, Hui-Mei Chen
Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance / Ursula S. Grissemann, Nicola E. Stokburger-Sauer