Targeting the CANZUS baby boomer explorer and adventurer segments / Thomas E. Muller, Megan Cleaver
Targeting the young at heart: seeing senior vacationers the way they see themselves / Thomas E. Muller, Aron O'Cass
The socially aware baby boomer: gaining a lifestyle-based understanding of the new wave of ecotourists / Megan Cleaver, Thomas E. Muller