Mood marketing - the new destination branding strategy: the case study of "Wales" the Brand / Annette Pritchard and Nigel Morgan
Branding the package holiday : the role and significance of brands for UK air tour operators / Sheena Westwood ... [et al.]
Gender-blind marketing: businesswomen's perceptions of airline services / Sheena Westwood, Annette Pritchard, Nigel J. Morgan
Privileging the male gaze : gendered tourism landscapes / Annette Pritchard, Nigel J. Morgan
Constructing tourism landscapes : gender, sexuality and space / Annette Pritchard, Nigel J. Morgan
Culture, identity and tourism representation : marketing Cymru or Wales / Annette Pritchard, Nigel J. Morgan
La gestion de la imagen de los destinos turísticos: la promesa que plantea la técnica de promoción basada en la creación de una imagen de marca particularizada / Nigel Morgan, Annette Pritchard
Consumers, travel and technology : a bright future for the web or television shopping? / Nigel J. Morgan, Annette Pritchard, Sara Abbott
Destinations branding and the role of the stakeholders: the case of New Zealand / Nigel Morgan, Annette Pritchard, Rachel Piggott
Hopeful tourism: A new transformative perspective / Annette Pritchard, Nigel Morgan, Irena Ateljevic
COTA(S): RE-1253