The application of generational theory to tourism consumer behavior: An American perspective / Xiangping Li, Xiang (Robert) Li, Simon Hudson
COTA(S): RE-1193
Branding a memorable destination experience. The case of "Brand Canada" / Simon Hudson
COTA(S): RE-1610
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees / Simon Hudson [et al.]
The missing link in building customer brand identification: The role of brand attractiveness / Kevin Kam Fung So [et al.]