1.		An empirical investigation of the influence of cost information on willingness to pay for public aerobics classes / Ronald E. McCarville Autor: McCarville, Ronald E.
2.		Altering perceptions through repositioning: an exercise in framing / Andrew T. Kaczynski, Mark E. Havitz, Ronald E. McCarville Autor: Kaczynski, Andrew T. Coautor: Havitz, Mark E. McCarville, Ronald E.