Is that a finger in my chili? Using affective advertising for postcrisis brand repair / Kathryn A. Braun-Latour, Michael S. Latour, Elizabeth F. Loftus
COTA(S): RE-1268
Using childhood memory elicitation to gain insights into a brand at a crossroads: the in-n-out burger situation / Kathryn A. Braun-Latour, Michael S. Latour
Cuba at the crossroads: the role of the U. S. hospitality industry in Cuban tourism initiatives / Sergei Khrushchev, Tony L. Henthorne, Michael S. LaTour