Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests / Zhuowei (Joy) Huang, Liping A. Cai
Chinese travellers to the United States - an emerging market / Liping A. Cai, Joseph O'Leary, Carl Boger
Domestic tourism demand in China's urban centres: empirical analyses and marketing implications / Liping A. Cai
Determinants of destination choice by japanese overseas travelers / Brian Tyrrell [et al.]