Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays – Evidence from United Kingdom (UK) consumers / Cheng-Hao Chen [et al.]

Cheng-Hao, Chen; Nguyen, Bang; Klaus, Philipp "Phil"; Meng-Shan, Wu

Journal of travel & tourism marketing. - Binghamton, 1996- , ISSN 1054-8408. - Vol. 32, nºs 7-8 (October-December 2015), p. 953 - 970

Redes de informação; Comunicação turística; Internet; Compras turísticas; Consumidores; Tomada de decisão; Reino Unido