Imagens de marca - 10 anos / Cristina Amaro [et al.]
Brand revitalization / Chekitan S. Dev, Kevin Lane Keller
Advertising, price and hotel service quality: a signalling perspective / Hsien-Hung Chiu, Chiang-Ming Chen
Tourist mental-imagery processing: Attention and arousal / Sung-Bum Kim, Dae-Young Kim, Paul Bolls