International Business and Economics review / CIGEST-Centro de Investigação em Gestão
The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers / Hung Jen Su [et al.]
Fiction series as strategic component of the leisure and entertainment industry / José António Fraiz, Noelia Araújo Vila, Lorena Rodríguez Campo
Framing New Zealand: Understanding tourism TV commercials / Steven Pan, Henry Tsai, Jinsoo Lee